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Marc Baumberger
The increase in cyber incidents, as well as record-high fines for tech companies for failing to comply with data protection rules, have significantly undermined the trust that previously existed between users and providers of digital tools. The increase in cyber incidents, as well as record-high fines for tech companies for failing to comply with data protection rules, have significantly undermined the trust that previously existed between users and providers of digital tools.
The Swiss Digital Initiative (SDI) intends to increase user trust by launching the Digital Trust Label. Sarah Gädig and Nicolas Zahn talked about this initiative to Marco Meier and Cornelia Mattig of MLL Legal. Their chat highlights the strategy used by the SDI to foster digital trust, which is based on a comprehensive analysis and a corresponding Whitepaper.
Although the Digital Trust Label is neither a tool for compliance nor a substitute for legal requirements that companies need to fulfil, it shows that a provider is willing to go the extra mile and may, thereby, foster trust. One of the major compliance topics this year is the implementation of the revised Swiss Data Protection Act. The Swiss Data Protection Act is scheduled to enter into force on 1 September 2023 and requires businesses to have implemented the act by that date because there will be no grace periods. Therefore, the push for more digital trust is in line with the upcoming legal tasks for businesses and may constitute a tool to show their commitment to privacy and digital trust.
If you would like to know more or require assistance in your compliance project, we are happy to support you.
In the meantime, we will be keeping a close eye on developments on our different news channels.
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