More 7 posts of Guillaume Fournier

Apple ige fruit supreme court

The Swiss Supreme Court doesn’t think of “an apple” when it comes to computer games and jewelry

The Swiss Supreme Court reversed a decision held by the Federal Administrative Court in the trademark Apple case involving jewelry and videogames. According to the Swiss Supreme Court, APPLE can be protected as a trademark for jewelry (cl. 14) and electronic toys including computer games (cl. 28). The court finds that APPLE is one of the most well-known brands in the world. Thus, the average cons…

Shape Mark

Shape Mark – No trademark protection for “Knoppers” packaging

In a recent judgement, the Swiss Federal Administrative Court once again underlines its strict position with regard to the registration of shape marks. The court ruled that a three-dimensional mark consisting of the graphical background of a popular chocolate bar’s packaging cannot be entered in the trade mark register since the “banal” design is not understood as indication of origin, but rather…


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